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History
When Laurie Berkner embarked on her career as a children's recording
artist in the summer of 1997, she started small - personally filling
orders of her first release (Whaddaya Think of That?) from her
living room in Manhattan while still keeping up her preschool music
teaching jobs. It wasn't long, however, before the 500 copies she
originally pressed sold out, and Laurie realized she was going to
need some help! Longtime friend Sarah Milstein came on board and
TwoTomatoes Records was born.
Laurie's growing popularity in the New York area led to a second
release, 1998's Buzz Buzz. Soon more local toy stores and children's
specialty shops began selling her music and distribution companies
began purchasing quantities of her recordings. Sarah Milstein moved
on, and shortly after the 1999 release of Victor Vito, Laurie took
the bold step of hiring a publicist - also named Sarah (SKG
Publicity). Things began to move more quickly thereafter, with
national media coverage helping spread the word. Laurie hired Danny
O' to help with computer graphics and Jonathan (a.k.a. Pants)as an
assistant. Laurie then appeared on the "Today" show and suddenly Two
Tomatoes was swamped with orders. She had to hire some musician
friends, including Andrew the webmaster, (you can even hear him on
trumpet on her CDs!) to help out.
In the meantime, Laurie's closets were becoming more and more
stuffed. Two Tomatoes was taking over her living room with the 2000
re-release of her first recording on disc, and running the record
label was no longer a part-time job. Laurie decided to give up her
teaching to, as she put it, "reign in the monster!" After the 2001
VHS debut (Laurie Berkner's Video Songbook), Laurie, Susie and Brian
increasingly found themselves on the road, performing in concerts
across the country. Jonathan then segued into the role of booking
agent.
In 2002, shortly before the release of Under A Shady Tree, it became
clear that there was no longer enough space in Laurie and Brian's
one-bedroom apartment for a record label. Jenny first joined the Two
Tomatoes team as an assistant/marketing person while Laurie and
Jonathan prepared to move into an upper west side office. Since then
Jonathan has moved on to become CEO of Creative Alternatives (a non
profit Creative Arts Therapy Centre) and Jenny has moved back to San
Francisco. The office bees now include Shannon who has taken over
as marketing-tour managing-run the office person, and Brooke, the
office busy bee. In 2005 all the tomatoes moved. Laurie, Brian
and Lucy moved into a new more spacious apartment and just one block
away the office moved into its new uptown location. It's one big happy
family!
If you are a retailer, please contact our Sales Department at RAZOR
& TIE. Call (212) 598-2200 or visit www.razorandtie.com.
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